The Power of Social Media for Hotels: How to Use it to Your Advantage
From checking the news to keeping up with friends and family, social media platforms have transformed the way we interact with the world. One industry that has seen significant benefits from social media is the hospitality industry, especially hotels. With more and more people turning to social media for inspiration and recommendations, hotels that leverage the power of social media can see tremendous growth and success.
This blog, penned by one of the top hotels in Baroda – The Oasis Hotel, will help you explore the ways in which hotels can use social media to their advantage and the benefits of doing so.
1. Brand Awareness:
Social media is an excellent platform for hotels to build brand awareness. With millions of active users across various social media platforms, hotels can reach a large and diverse audience. By creating engaging and informative content that showcases their unique features, hotels can build a loyal following of potential customers who will be more likely to choose their hotel over others.
Social media also offers hotels the opportunity to showcase their brand personality, values, and culture. By sharing behind-the-scenes stories, hotel staff members’ experiences, and photos of events and happenings, hotels can give their followers an insight into their daily operations that will help the audience connect with the brand and feel more relatable.
2. Customer Engagement:
Social media is a two-way communication channel that allows hotels to engage with their customers in real time. This creates an opportunity for hotels to improve customer satisfaction and loyalty by promptly responding to customer queries, comments, and concerns.
Hotels can also use social media to provide personalized recommendations and create unique experiences for their guests. For instance, by tracking customer check-ins and social media activity, hotels can anticipate guests’ needs and preferences and provide them with tailored recommendations on things to do, places to eat, and events to attend.
3. Direct Bookings:
Social media can also be a valuable source of direct bookings for hotels. By optimizing their social media profiles for conversions and integrating a booking system, hotels can turn their social media followers into paying customers.
Platforms like Instagram and Facebook allow hotels to include a “book now” button on their profiles, making it easy for potential guests to book a room directly from the social media platform. This not only streamlines the booking process for customers but also increases the likelihood of direct bookings for hotels.
4. User-Generated Content:
One of the most significant benefits of social media for hotels is the ability to generate user-generated content (UGC). UGC is any form of content created by customers about the hotel or their experiences staying there. This can include photos, videos, reviews, and social media posts.
UGC is incredibly powerful because it is authentic and can have a significant impact on potential customers’ decisions. Hotels can encourage UGC by creating social media contests, offering incentives for guests who share their experiences on social media, and creating unique photo-worthy spaces within the hotel that guests will be excited to share on social media.
5. Reputation Management:
Social media also plays a crucial role in reputation management for hotels. With the power to reach millions of people in real-time, social media can make or break a hotel’s reputation.
By monitoring social media platforms for mentions of their hotel, hotels in Vadodara can respond promptly to any negative reviews or comments and mitigate any potential damage to their reputation. Additionally, hotels can use social media to showcase positive reviews and testimonials from satisfied customers, which can help to build trust and credibility.
How to Use it to Your Advantage?
Follow these tips mentioned below by The Oasis Hotel, to effectively use social media to your advantage as a hotelier.
● Develop a Strategy:
To make the most out of social media, hotels should have a well-defined strategy. This involves identifying the target audience, selecting the right social media platforms, creating engaging content, and setting measurable goals.
It’s essential to have a clear understanding of what you want to achieve through social media, whether it’s increasing brand awareness, generating direct bookings, or improving customer satisfaction. This will help you create a targeted social media plan that aligns with your business objectives.
● Create Engaging Content:
Creating engaging content is crucial to standing out on social media. It’s essential to create content that is visually appealing, informative, and shareable. This can include photos and videos of the hotel, behind-the-scenes stories, local recommendations, and special offers.
Hotels should also consider incorporating user-generated content into their social media strategy. This not only adds authenticity but also encourages guests to share their experiences with others, increasing the hotel’s reach and credibility.
● Engage with Your Audience:
Social media is a two-way communication channel, and it’s essential to engage with your audience regularly. Responding to comments, reviews, and messages promptly show that you value your customer’s opinions and are committed to providing excellent customer service.
Hotels should also consider hosting social media contests and promotions to engage with their audience and encourage user-generated content. This not only creates a buzz around the hotel but also helps to increase the hotel’s social media presence and reach.
● Monitor Your Reputation:
It’s crucial for hotels to monitor their online reputation closely. This involves regularly checking social media platforms for mentions of the hotel, responding to negative reviews or comments promptly, and taking steps to address any concerns or complaints.
By monitoring social media, hotels can also gain valuable insights into their customer’s needs and preferences, which can inform future marketing and business strategies.
● Measure and Analyze Results:
Finally, hotels should measure and analyze the results of their social media efforts regularly. This involves tracking metrics such as follower growth, engagement rates, and direct bookings to determine what’s working and what’s not.
By analyzing social media performance, hotels can refine their strategy, identify areas for improvement, and ensure that they are meeting their business objectives.
Final Thoughts:
Social media is a powerful tool for hotels to build brand awareness, engage with customers, generate online hotel room booking in Vadodara, and manage their reputation. With the right strategy and execution, hotels can leverage social media to drive growth, increase customer loyalty, and ultimately, improve their bottom line. By developing a strategy, creating engaging content, engaging with their audience, monitoring their reputation, and measuring results, hotels in Vadodara can use social media to their advantage and achieve business success.
- Published in Hotel
Quick guide to planning a successful Corporate event
No matter if you’re throwing a seminar for your company, launching a new product, holding an awards ceremony, or raising money for a good cause, you need to put in the time and effort to plan beforehand. Organization of a business gathering might be far more challenging than that of a private celebration. Always keep in mind the company whose name is attached to your event.
Get the best hotel deals in Vadodara on our banquet hall at The Oasis Hotel, as we host many different occasions, each with its own set of requirements and quirks. Planning a corporate event? Here’s a fast guide to making it a smashing success.
● Plan Your Budget:
Making a financial strategy should be the first step in organizing any kind of company event. You’ll need to think about the event’s theme, the estimated number of attendees, the menu, the entertainment, and giveaways, and more. We have no doubt that you can come up with a fantastic theme or catering, but until you’ve established a realistic budget, your efforts will be wasted.
● What’s Your Brand?
The next step in organizing a corporate event is to determine the tone and feel of your brand. Who typically shops at your establishment? It would help if you had a good idea of your average customer by now. The venue, menu, décor, theme, and more can all be influenced by your understanding of the image your brand is aiming to project. There’s no use of having fries and burgers in lunch at your event if your company sells expensive luxury watches.
● Venue Selection:
The process of finding the ideal event venue may now be tailored to your spending limits and brand’s image. The Oasis Hotel has flexible event space to host a variety of functions. It doesn’t matter if you’re trying to have a party in a laid-back setting or a formal affair appropriate for the royal family; we can accommodate both!
When searching for the ideal location, kindly make sure the availability of enough rooms for your guests and the necessary furniture, decorations, and amenities.
Check to see if the location you’re considering for your corporate event offers any degree of personalization. Personalized decor for the ballroom’s main dance floor are a popular example of the kind of alterations we make here at The Oasis Hotel. If you want the event to have a more personalised feel, your firm may wish to have its logo painted in large letters on the floor. Find a location that offers the flexibility you need to make your event truly special.
● Catering The Event:
The quality of the refreshments served at your business party will determine how well the evening goes. You can choose from a range of catering options, depending on the type of business event you’re throwing. We recommend a more relaxed atmosphere with hors d’oeuvres for a more informal gathering. A formal sit-down supper may be more appropriate for a fancy gathering. Looking for the best deals on hotels in Vadodara, Gujarat?The Oasis Hotel is here to offer more than your expectations.
Fitting the menu to the occasion is essential. You could use the same concept for the beverages and snacks if you’re having a themed party. In the end, it’s all about conveying the right vibe to your guests.
● Entertainment:
A DJ could provide ambient music at a more relaxed gathering. The use of recorded music is fine for casual events, but a live band should be hired if a classy atmosphere is desired. Having appropriate entertainment may do wonders for the atmosphere of your event.
Having a host or emcee for the evening is also crucial. The success of your business party hinges on the energy and enthusiasm of the host. Find a person who is confident in public speaking.
You should look for someone with the appropriate credibility for the event at hand. The host of a trade fair, for instance, should have extensive expertise in the field. Similarly, a fundraiser is more likely to succeed if it is hosted by a person of influence who can persuade attendees to give to the cause.
How to choose the best banquet hall in your area?
Choosing the best banquet hall for an event can be challenging, but with careful consideration, you can find a venue that meets your needs. Looking to book hotels online in Vadodara? The Oasis Hotel offers amazing discounts on luxurious rooms and delicious food.
- Location: Consider the accessibility and convenience of the location for your guests. It’s best to choose a venue that is easy to get to, with ample parking or nearby public transportation.
- Capacity: Ensure that the banquet hall can comfortably accommodate your expected number of guests, and that the layout of the room is suitable for the type of event you’re planning.
- Amenities: Check that the banquet hall has the necessary amenities to support your events, such as a stage, a sound system, and a dance floor.
- Catering: Find out if the banquet hall has an in-house catering service or if they allow you to bring in your own caterer. If you choose to bring in your own caterer, confirm that they are allowed and if they have any restrictions.
- Decor and setting: take a look at the room from ambiance and general decor perspective, will it match or complement your event setting or theme?
- Price and Availability: compare prices, services and availability among different banquet halls and make sure you are getting the best deal.
- Service and Reputation: Gather feedback about the banquet hall’s service and reputation from other clients and ensure that you are choosing a venue that is known for providing great service.
Check the references, contract and terms carefully before signing, and make sure to have everything written down.
Final Thoughts:
One must prepare in advance. You’ll have more options for vendors and locations if you start looking early. Don’t lose sight of why you’re hosting this business event in the first place. Is there a new product you wish to introduce? Recognize and reward your staff. Donate to a good cause. The goals for the event’s atmosphere and atmosphere can be defined by these indicators. We encourage you to inquire about The Oasis Hotel’s event space and pricing for your next business gathering.
- Published in Hotel
What should be done to increase the footfall of the local guest from your area?
If you’re wondering how local visitors can turn into a reliable revenue stream, allow me to elaborate.
If business from other corners of your country is slow, you may still rely on the tourists from your own area as a reliable source of revenue.
Visitors from the area might be a valuable asset in spreading the word about one of the excellent hotels in Vadodara, The Oasis Hotel. So curious, we bet!
Happy local visitors can quickly tell their friends and family. This way, those around you learn about you and get curious about learning more about you. Visitors from the area can be a fantastic resource for word-of-mouth advertising.
Visitors who are satisfied with their stay are more inclined to post favourable reviews online.
Your hotel’s stay-over visitors will benefit from cultural exchange with the increased presence of local tourists.
What should be done to increase the footfall of the local guest from your area?
Having a solid plan and implementing it successfully to gain the attention of the local guests and attract them to your three star hotel in Vadodara is highly essential. This blog post will shed some light on the most important strategies for drawing in visitors from within your own region or country. Guests from the surrounding area will begin to arrive in droves once you put these plans into action.
1. Seasons should not be taken for granted:
The off-season months are still important if you want to attract locals to your resort. Keep in mind that the local community tends to slow down a bit during the off-season months. Locals can be enticed to stay at your hotel by offering discounts and specials during this time.
They can relax in a familiar setting not too far from home thanks to this. It’s a fantastic idea to sell vouchers and staycation coupons as part of last-minute offers. It’s a clever approach to toy with your guests’ emotions by giving them a shot at luck.
There’s the option of giving out free lodgings. Brand awareness, exposure, and ultimately revenue are all boosted as a result.
2. Encourage a combination of stay and play:
Staycations, as a travel trend, have made a comeback and are here to stay. Vacation ideas in the vicinity of your hotel can be explored.
You can attract visitors who don’t want to make a long journey if your establishment is centrally placed in a major metropolis.
The locational advantage is already yours if you are situated a bit outside of the city; all you need to do is market the idea of staying and playing that gets your audience connected with you.
3. Get the locals on board with your marketing message:
Have you ever considered how the words you use in advertising can make or kill a company? The hotel business is no different. Your website and social media profiles speak to a specific demographic of people based on the language used. In order to get more locals to stay at your hotel, it is important to learn what aspects are most important to them.
Your hotel could advertise a complimentary city shuttle service to guests. In the same vein, emphasising regional cuisine is a smart move.
4. Give attention to event planning:
If you need to host an event on your property, think beyond the box. When temperatures soar, host a beer festival and spend the night indoors. Attracting the youth population shouldn’t be difficult with these kinds of offers.
Other novel approaches exist as well. As an illustration, think about a performance featuring local musicians or an instructional baking class for beginners.
However, the rule of thumb is to combine every event with a stay. Attract visitors to your budget hotels in Vadodara who are in search of both a quick getaway and a thrilling experience in this way.
5. Invest time and energy into establishing relationships on a regional scale:
While I have already touched on the significance of local ties in other sections of this blog, I feel it warrants further emphasis.
Do something that will make you uncomfortable, like getting your hands dirty. Get out there and learn about the charming local spots you may partner with to give your customers an authentic taste of the area.
Is it the bakery on the outskirts of town that’s known for its artisanal pastries? Alternatively, there’s that community of farmers growing organic food and have been providing us with healthy, chemical-free produce for years. You have the option of promoting both at once or independently. The most important thing is to get the word out about your partnerships.
- Published in Hotel